The common name of Gaillardia refers to the resemblance to brightly patterned Native American blankets - hence Blanket Flower. Extremely drought and heat tolerant, once established. From the early summer on, very showy banded flowers "blanket" this plant. The ends of the petals have a torn, ruffled appearance. Butterflies are drawn to it.
New plantlets can be started by cutting straight down along the side of a clump in midsummer. New plants will form at the severed roots. Completely carefee. Best in poor loose soils (no clay).